5 Key Features Customers Look For in a Catering Service

Knowing what customers expect from your business can sometimes seem a little tough as a catering service provider. However, this is a crucial factor to note since it can directly affect whether or not people looking for catering choose to use your brand - in turn impacting your bottom line significantly. 

As such, today, we’re looking at five key features customers look for in a catering service; hopefully, this will help optimise your brand accordingly.

5 Key Features Customers Look For in a Catering Service 

Catering service providers need to offer several key services to attract customers - and knowing where to focus your efforts can make a world of difference. Some of the most important factors customers expect to see include the following.

#1 Reputation

One of the biggest things that most customers look for from a catering service is reputation. Indeed, a brand can say anything it wants about its service, but reputation and past customer reviews are the key to proving claims. In line with this, making sure your brand promotes its reputation is highly important to encourage new customers.

#2 Range of Menu Items

Another factor to keep in mind as part of your catering service is the range of menu items on offer. Indeed, most customers wanting a catering service will generally be looking for a menu that can cater to numerous different people, and considering the wide range of tastes, this can significantly impact whether people choose your business in the long run.

#3 Flexibility

While it’s important to offer a range of menu items, it’s equally crucial to be flexible with your menu to impress customers and give people the best possible experience. People may often want substitutions to the menu or request that a particular menu item be switched for something else. A key example of this might be if someone with allergies requested one recipe to be alternated to avoid that ingredient. Being able to cater to these requests can make a big difference in whether or not someone chooses your brand.

#4 Availability

If you are providing an in-person catering service, availability is another key factor to keep in mind. Indeed, while it’s a good sign if your brand is booked up months in advance, it can stop a lot of people from trying out your services, potentially limiting your opportunities in the long run. 

#5 Attention to Detail

One of the biggest selling points of catering businesses is their ability to provide premium recipes and dishes. In line with this, making sure your brand demonstrates good attention to detail is a must to encourage new customers. This is a key part of presentation, after all!

Final Thoughts

With more and more people turning to online catering companies, be it for home deliveries or events, ensuring you can provide the right level of service is critical. Fortunately, today’s five features can make a significant difference to your catering business; hopefully, this will allow you to make the most of the opportunities overall.